What is Big Data and How Does it Impact Businesses?

Social Share

Big data refers to large, difficult-to-manage volumes of data – both structured and unstructured – that inundate businesses on a daily basis. However, it is not just the type or quantity of data that is important; it is what organizations do with the data that is important. Big data can be analyzed to gain insights that improve decisions and provide confidence in strategic business moves.

Big Growth Forecasted for Big Data (Image courtesy IDC)

Big data in business

Every business, large or small, requires valuable data and insights. Big data plays a critical role in understanding your target audience and customer preferences. It even aids in anticipating their requirements. The appropriate data must be effectively presented and properly analyzed. It can assist a business organization in achieving a variety of objectives. Traditional data management systems and data processing applications are incapable of dealing with the increasing amount of data generated by human civilization. That is where the term “big data” originates. It does not refer to a specific number; rather, it is used to highlight the key features of the data.

Benefits of Big Data in Real Time

  • Big data enables businesses to better understand their customers’ thoughts and feelings, allowing them to provide more personalized products and services. Providing a personalized experience can boost customer satisfaction, strengthen relationships, and, most importantly, build loyalty.
  • Using big data analytics, credit card companies and banks can detect fraudulent purchases or stolen credit cards even before the cardholder is aware that something is wrong.
  • The cashier can use big data to instantly examine a customer’s profile as they walk into the business. The cashier can discover the preferences and goals of the client. This enables him to recommend to the client products and services that are pertinent.
  • Big Data is crucial for bridging the gap between traditional and online buying. A mobile carrier deal can be easily suggested by an internet store. This can be done on the assumption that the customer is prone to use social media more frequently.

Uses of Big Data in Business

Organizations may harness their data and use big data analytics to find new opportunities. This results in wiser company decisions, more effective operations, greater profitability, and happier clients. Businesses that employ big data and advanced analytics benefit in a variety of ways, including cost reduction.

Logistics and Transportation Using Big Data

Calculating everything and ensuring that there is no downtime or inactivity is the main objective of firms in these sectors. Big data is unavoidably at the center of operational planning because the vast quantities of data being collected require complex algorithms and a lot of computing power to process, analyze, and offer the best answers.

Big Data in Retail and eCommerce

It becomes more challenging to make sense of the diversity of data floating around as the globe develops and becomes more international. Big data is therefore vital to the retail and eCommerce industries. Small details like a like, share, repost, or comment can be very important for knowing how customers behave.

Big Data in Finance and Banking

Big Data, Information, Data, AnalyticsPrices are influenced by social, economic, and political issues, and models using large data find the hidden links that support long-term planning. New methods for the assessment and promotion of financial health are introduced by the analysis performed with access to enormous amounts of data. Personalized plans are created with the use of algorithms that collect data from a number of sources to look for past mistakes and wrongdoings as well as prevent possibly harmful actions in the future.

Big Data in Marketing and Advertising

Big data enables firms to decide which items to market to whom and how in order to enlighten the public in a proactive and alluring manner. Without having to go through the thousands of possibilities available, people may find the goods and services they need more quickly and conveniently.


Every company should assess whether, in their unique instance and circumstance, the benefits of big data outweigh the drawbacks. If they conclude that the benefits outweigh the drawbacks, they must also figure out how to get around the drawbacks. Being a relatively new technology, big data has become difficult for many businesses. The majority of these problems will be remedied, though, as big data technology develops and expands in the coming years.

Westford Uni Online offers programs such as MBA in Global Business Management with Marketing Intelligence and Big Data and MBA with Business Analytics that give learners access to information about Big Data, its uses and application. These programs offer in-depth study into the matter of data analytics among other topics for those who strive to pursue a career or specialize in the field of data analytics, digital transformation and cyber governance.

Recent Blogs