MBA in Global Business Management with Marketing Intelligence and Big Data

University of Gloucestershire, UK

Technological advancements and Big Data have revolutionised the business landscape. Due to this transformation of the industry, Westford Uni Online, in collaboration with the University of Gloucestershire, offers learners an opportunity to pursue an MBA in Market Intelligence and Big Data. The programme offers detailed insight into theories and practice of data mining, market analysis, web mining, text mining, predictive analysis and visualisation among other areas of study.

It focuses on familiarising the learners with the new and trending technological tools available in the market. Hence, further enhancing the learners’ abilities to enable businesses to thrive in the current market conditions by using data and market analysis techniques to make future decisions and get and in-depth understanding the market.

The aim of the programme is to facilitate professionals to have a grasp on the usage of big data and to use it to their advantage for growth of business. Along with introducing new techniques and tools, the programme also covers the management aspect dealing with such tools and with professionals who operate within this area, on an international scale.

Learning Outcomes :

  • Identify the variables that are essential to addressing workplace challenges and how predictive models work.
  • Investigate how data analysts manage operations that impact business performance.
  • Learn and analyse techniques of Data mining, Predictive analysis, and social media analytics.
  • Understanding of current tool and trends applied in the marketing industry.
  • Gain knowledge on popular machine learning techniques and their use in marketing models.
  • Acquire knowledge of popular machine learning techniques and their use in marketing models.
The modules will be taught using various pedagogical techniques such as applied practical learning, implementation of theory into practice and conducting analysis of various case studies. Students may receive up to 180 credits upon completion of the programme.

Module Name
Managing Business Continuity in a Global Context
Strategic Management
International Trade
Global Leadership Challenges: Leadership by Design
Business Finance and Decision Making
Managing Complex Projects
Business Development Project
Marketing Intelligence and Big Data
Strategic International Marketing

Quick Enquiry

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    Awarded By

    University of Gloucestershire, UK

    Study mode



    180 Credits


    1 Year



    Career Prospects

    Business Development Manager

    Market Research Analyst

    Business Analyst

    Public Relation Specialist

    Educational Partner

    About Gloucestershire

    The University of Gloucestershire is a public university situated in Gloucestershire with a total of three campuses in total. The university is situated in two locations with two campuses in Cheltenham and one in Gloucester which is Francis Close Hall, The Park, and Oxstalls, respectively. The university gained its status in the year 2001, before which its roots can be traced back to the 19th century when two distinct strands of educational provisions in Gloucestershire merged to form the University of Gloucestershire, UK. The university is ranked in the top 100 universities of the UK in Guardian’s League Table 2021. Offering a range of undergraduate, postgraduate, and Ph.D. degrees, learners can choose to study subjects such as accounting and law, business management, computing, journalism, fine art, humanities, biology, geography, social science, education, and sports. Gloucestershire also offers two-year “fast-track” courses in subjects such as law and business, which allows learners to enter the workplace or further training faster and at a lower cost. At Gloucestershire, you will explore what is important to you and be supported to reach your postgraduate goals. The university delivers programs that meet your needs, no matter what you want to achieve from further study.

    About Chartered Management Institute (CMI)

    The Chartered Management Institute (CMI) works with business and education to inspire people to become skilled, confident, and successful managers and leaders. Chartered Management Institute is the only chartered professional body dedicated to promoting the highest standards in management and leadership excellence. Over 100,000 managers use CMI’s unique services daily. Organizations like Jaguar, Land Rover, Royal Bank of Scotland, Fujitsu, Allianz, Silverstone, Royal Air Force, London South Bank and Royal College of Physicians use Chartered Management Institute certifications for certifying their professionals.


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    Why you should do this Program


    Westford Uni Online takes great pride in offering its students access to education that is flexible around their timings. The institution operates this MBA degree programs in a blended learning, synchronous format that with online classes and on-site workshops. As a result- working professionals can pursue their education without compromising with professional and personal aspects of their lives, at their convenience.

    Career Growth

    Education is a promising pathway to a successful career. To add to this, Westford Uni Online in collaboration with Gloucestershire is driven to provide a quality educational experience that assures that students receive optimum results out of their educational experience. Students are expected to showcase their understanding of taught courses, and their application of the same. Once, a student has been enabled to adopt theories and practices to their daily professional life, career growth is a promising outcome.


    There are four pillars of strength that Westford is founded upon- delivery of quality education, Accessibility, Credibility and Affordability. For students under strenuous financial conditions, Westford Uni Online offers flexible payment methods. These benefits are in addition to the various scholarships that Westford Uni Online offers.

    Dual Certification

    Westford Uni Online, in efforts to go above and beyond the limits of a degree course, offers students dual certifications. Meaning that students who pursue their MBA with us not only receive a credible postgraduate degree but are also awarded a certification of "Certified Manager" from the Chartered Management Institute (CMI), UK, which is one of the most recognized UK-based professional awarding body in the world.


    For more detailed information about the course, please click on the links .
    What Will your Future Classmates Look Like?
    GENDER (%)

    International,Excellent and Balanced Faculty

    The faculty at Westford Uni Online works arduously towards creating an environment that translates into an excellent learning experience. Our educators, much like our students, belong to various ethnicities, amplifying the concept of a multi-cultural setting that Westford strives to offer to its pupils. The professors also serve as mentors, who guide students beyond the scope of their expertise, to assure that students continue to progress as they advance into their educational journeys.
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